Interpreting Your Campaign Metrics

Interpreting Your Campaign Metrics

As more practice owners sat home or in an empty office, waiting to be able to open your doors to patients again, many of you decided it was time to really get a handle on your online presence and marketing. Great! I think online presence and marketing is so important...
Updating Your Business’s Online COVID-19 Announcement

Updating Your Business’s Online COVID-19 Announcement

It’s time to update your patients and potential patients on what’s going on with your office.  We’ve all been getting plenty of reassurances from brands, big and small, about the “unprecedented times” and that “we’re in this together.” This is not what your patients...
Is Your Email HIPAA Compliant?

Is Your Email HIPAA Compliant?

I won’t keep you in suspense. A free gmail email address is NOT HIPAA compliant.  “But I don’t send patient information via email, ever.” That’s a good start, and you should never send any protected health information (PHI) via unencrypted email (that is definitely a...
How to Convert a Lead

How to Convert a Lead

It’s seems everything about our industry is changing. Third Party companies are taking a huge chunk of margin out of our sales. Over the counter hearing aids are looming. Large retailers are getting into the hearing aid market. All in all, there is a lot going on...
FAQ: How Should I Track Where Patients are Coming From?

FAQ: How Should I Track Where Patients are Coming From?

When I ask the question, “Tell me the top 5 ways you get a customer through your door? If just once, someone would be honest with me and say out loud, “I have no idea where my customers are coming from” I’d probably keel over on the spot.”  Invariably the answers I...

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