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Useful Articles

Why You Should Be Asking Patients for Online Reviews

Why You Should Be Asking Patients for Online Reviews

All of our sites come with a built-in review builder system, but we’ve noticed that only about 30% of our clients USE them. We wondered, why? This tool is already set up, convenient for both practices and their patients to use, and online reviews have so many benefits...

Inbound Marketing: What is it and how can it work for your practice?

Inbound Marketing: What is it and how can it work for your practice?

Inbound marketing? Outbound marketing? Content marketing? When it comes to digital marketing, there is no shortage of confusing terms. The number of buzzwords and acronyms alone are enough to make any business owner’s head spin.  Are you leveraging your SEO alongside...

MedTech, Audiology and Digital Marketing

MedTech, Audiology and Digital Marketing

Audiologists and hearing healthcare providers supply technologically advanced medical devices designed to improve the quality of life of individuals who have a hearing loss.  Historically, the hearing healthcare industry has similarities to other industries, for...

What is Engagement and Why Does it Matter?

What is Engagement and Why Does it Matter?

Technology has changed our lives, and we have become dependent on digital engagement. Digital engagement is the act of engaging people throughout their journey with a company or organization.   Tim Lloyd from The Digital Engagement Guide defines engagement as,  ...

What is Your Marketing Message?

What is Your Marketing Message?

To put it more succinctly, What are you selling? If you own a hearing healthcare practice and you answered, “hearing aids” then you answered incorrectly.  Marketing and advertising are rarely designed to sell an actual product.   It doesn't matter if it’s a healthcare...

Frequently Asked Questions

FAQ: How Should I Track Where Patients are Coming From?

FAQ: How Should I Track Where Patients are Coming From?

When I ask the question, “Tell me the top 5 ways you get a customer through your door? If just once, someone would be honest with me and say out loud, “I have no idea where my customers are coming from” I’d probably keel over on the spot.”  Invariably the answers I...

FAQ: How Should I Deal with Negative Online Reviews?

FAQ: How Should I Deal with Negative Online Reviews?

Every day more and more people are turning to the internet for just about everything from buying a home to choosing their healthcare providers.  The good news is that your customers are telling people about their experiences with your business via online reviews. ...

FAQ: What kind of ROI should I expect from my website?

FAQ: What kind of ROI should I expect from my website?

For a great deal of your website, much like public relations (PR), the return on investment (ROI) is not easily quantified. Metrics do exist, but without context and tracking, they can be difficult to quantify into ROI. Your website should tell a story, lots of...

How-To

How to Convert a Lead

How to Convert a Lead

It’s seems everything about our industry is changing. Third Party companies are taking a huge chunk of margin out of our sales. Over the counter hearing aids are looming. Large retailers are getting into the hearing aid market. All in all, there is a lot going on...

Google My Business: How & Why You Should Create a Listing

Google My Business: How & Why You Should Create a Listing

Google My Business (GMB) is a free tool created by Google to give businesses more control over their online presence. Controlling your GMB listing helps you control what shows up on Google when potential patients are searching for your practice or related keywords....

How to Effectively Sponsor Events in Your Local Community

How to Effectively Sponsor Events in Your Local Community

In your local community, you’ve been approached by every little league team, charity fundraiser organizer, 5K race coordinator, youth soccer group, and we could go on and on.  You may have wondered How do I choose what groups and events to sponsor? Is there a more...

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