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MedTech, Audiology and Digital Marketing

Audiologists and hearing healthcare providers supply technologically advanced medical devices designed to improve the quality of life of individuals who have a hearing loss.  Historically, the hearing healthcare industry has similarities to other industries, for...

What is Engagement and Why Does it Matter?

Technology has changed our lives, and we have become dependent on digital engagement. Digital engagement is the act of engaging people throughout their journey with a company or organization.   Tim Lloyd from The Digital Engagement Guide defines engagement as,  ...

What is Your Marketing Message?

To put it more succinctly, What are you selling? If you own a hearing healthcare practice and you answered, “hearing aids” then you answered incorrectly.  Marketing and advertising are rarely designed to sell an actual product.   It doesn't matter if it’s a healthcare...

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